Investing doesn't need to be complicated to be successful.


We feel the basic keys are:

  • Minimize total fees and expenses
  • Minimize taxes
  • Keep the investment strategy simple and focused
  • Manage risk at an appropriate level and maximize returns for that given level of risk
  • Develop a customized plan for each client to meet their unique goals and objectives and connect client passions/interests to the portfolio when possible
  • Make the plan flexible enough to follow even during difficult market conditions
  • Follow the plan in good times and in bad
  • Diversification reduces risk
  • Stay liquid (hold assets that can be sold quickly if needed) to enhance flexibility
  • Be opportunistic when conditions warrant
  • Rebalance the portfolio as needed